More of the Right Leads, Not Just More Leads.

Mostly at the moment they need one. Nearly 180,000 people search "plumber near me" on Google every month in the US, and most of those searches are urgent, not researched days in advance. (LocaliQ 2025)

Both matter, but plumbing has one of the lowest click-through rates in home services search ads at 4.97%, while converting at a solid 7.63% once someone clicks. That gap suggests the bigger opportunity is often getting found at all, not improving what happens after the click. (LocaliQ 2025)

Often because they're the wrong leads, not too few of them. Calls from outside your service area or for jobs you don't do still count as a conversion in your ad account, even though they never turn into revenue.

$129.02 per lead on Google Ads search, tied with Heating & Furnaces for one of the higher costs among home services trades, driven by high competition for a limited pool of active searches. (LocaliQ 2025)

Very. Emergency searches like a burst pipe or a backed-up drain are high-intent and low-patience, and whoever shows up first in that moment usually gets the call, regardless of who does better work.

Your dedicated marketing manager builds a monthly strategy deck using your Google Business Profile, ad accounts, and your confirmed local competitors, grounded in your own account data, your service area, and which leads are actually converting into real jobs, not a generic vertical average.

Your playbook breaks the strategy into weekly tasks such as a GBP update, a review request, or a service-area check, each ranked by how much it moves your qualified leads.

Amp'd Strategy starts at $499 a month for the strategy deck and playbook, or $299 a month with Amp'd Growth once you add at least one done-for-you service. Every plan starts with a free 30-minute discovery call.