Electrical Marketing That Works

Get Found Before the Franchise Does.

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Franchise and private-equity-backed competitors are moving into your market.

Electrical contracting is now one of the most active roll-up categories in the trades, and platforms with centralized marketing budgets are showing up in searches you used to have to yourself.

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A handful of reviews used to be enough. It isn't anymore.

The companies buying up local electricians show up with hundreds of reviews from day one. An independent shop with a dozen reviews looks less established by comparison, even with better work.

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You don't have a marketing budget that competes with a platform's.

You don't need to outspend a roll-up to win locally. You need a strategy built around what you can actually control: your Google Business Profile, your reviews, and your reputation in your own service area.

Three gaps that quietly cost electrical companies real jobs

Electrical search ads have the second-highest cost per click of any home services trade, at $12.18, so a click that doesn't convert costs more here than in almost any other trade. (LocaliQ 2025)

76% of businesses doing critical home services work like electrical contracting are still independently owned, but the roll-up platforms buying up the rest come with centralized marketing and call centers most independents aren't yet competing against. (Catalyst for the Trades, 2026)

Electrical converts at 9.08%, one of the better rates in home services, which means the bigger opportunity for most electrical companies is getting more of the right clicks, not fixing what happens after them. (LocaliQ 2025)

Get Your Full Marketing Gap Score

1. Ask every satisfied customer for a review before you leave the job site, not after.

Response rate drops fast once you're not standing in front of them.

2. Keep your Google Business Profile categories specific to what you actually do.

Residential wiring, panel upgrades, EV charger installs, so you match the searches actually worth winning.

3. Highlight your licensing and insurance clearly on your site and profile.

It's one of the few trust signals an independent can match a franchise on directly.

What's actually working for electrical right now

Electrical converts well once someone clicks. The harder problem is that every click costs more here than in most other home services trades.

$93.69

average cost per lead for electrical search ads, meaning a single lead costs less here than in most other home services trades, so a weak follow-up process wastes a genuinely inexpensive opportunity.

(LocaliQ 2025)

$12.18

average cost per click, the second-highest of any home services trade tracked, behind only Paint & Painting, meaning a landing page that doesn't convert burns through budget faster here than in almost any other trade.

(LocaliQ 2025)

9.08%

conversion rate, one of the better rates in home services, meaning once someone clicks, they're unusually likely to actually convert, so the bigger opportunity for most electrical companies is earning more of the right clicks, not fixing what happens after them.

(LocaliQ 2025)

83% to 71%

Google's own share of local business discovery fell from 83% to 71% in a single year, meaning an electrician who only optimizes for Google search is missing a growing share of how customers actually find local businesses now.

(BrightLocal Local Consumer Review Survey 2026)

Common questions from electrical company owners

How worried should I be about franchise competition in electrical?

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It's a real and growing trend, not a takeover. About 76% of businesses doing critical home services work like electrical contracting are still independently owned, but electrical contracting is now one of the most active private-equity roll-up categories in the trades, so the pressure is increasing. (Catalyst for the Trades, 2026)

Does Google Ads or SEO get electrical companies more leads?

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Both matter, but electrical has one of the highest costs per click in home services at $12.18, so a weak landing page or a broad keyword strategy gets expensive fast. A 9.08% conversion rate once someone clicks means the ad itself usually isn't the problem, what happens after the click often is. (LocaliQ 2025)

What does an electrical lead cost on average?

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$93.69 per lead on Google Ads search, roughly in the middle of home services trades, but the cost per click behind that lead, $12.18, is the second-highest in the category. (LocaliQ 2025)

Why does it feel harder to compete for electrical leads than it used to?

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Electrical contracting is one of the most active private-equity roll-up categories in the trades right now, and the platforms buying up local electricians come with centralized marketing budgets and call centers most independents aren't built to match dollar for dollar.

Do I need as many reviews as the big electrical franchises?

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You don't need to match their review count, but you do need enough recent, real reviews to look established. A franchise with hundreds of reviews from day one changes what "enough" looks like for local searchers comparing options.

How does Amp'd Local build a marketing strategy specifically for electrical companies?

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Your dedicated marketing manager builds a monthly strategy deck using your Google Business Profile, ad accounts, and your confirmed local competitors, franchise or independent, grounded in your own account data and your specific market, not a generic vertical average.

What does the Amp'd playbook tell an electrical owner to do each week?

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Your playbook breaks the strategy into weekly tasks such as a GBP post, a review request, or a landing page check, each ranked by how much it moves your lead volume.

What does Amp'd Local cost for an electrical business?

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Amp'd Strategy starts at $499 a month for the strategy deck and playbook, or $299 a month with Amp'd Growth once you add at least one done-for-you service. Every plan starts with a free 30-minute discovery call.

Get Found Before the Franchise Does.

Get Found Before the Franchise Does.

Franchise and private-equity-backed competitors are moving into your market.

A handful of reviews used to be enough. It isn't anymore.

You don't have a marketing budget that competes with a platform's.

Three gaps that quietly cost electrical companies real jobs

Five things that move the needle for electrical companies

1. Ask every satisfied customer for a review before you leave the job site, not after.

2. Keep your Google Business Profile categories specific to what you actually do.

3. Highlight your licensing and insurance clearly on your site and profile.

4. Watch your cost per click closely.

5. Create a dedicated landing page for your most profitable service category instead of one generic "electrical services" page.

What's actually working for electrical right now

Strategy, Playbook, and Channel Reports: Built for Electrical

Your electrical strategy, built to beat the franchise

Know exactly what to do this week

See how your channels are actually performing

Go deeper

Common questions from electrical company owners

See Exactly What's Working, and What Isn't.