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Ask an owner what they spend on marketing and most have a number. Ask what one lead costs them on Google versus Facebook versus word of mouth, and the room goes quiet. That gap, between total spend and cost per lead by channel, is where a surprising amount of budget quietly disappears.
1. What it does
It's a plug-and-play spreadsheet, not a setup project. You log each lead as it comes in and pick the channel it came from, then enter what you spent per channel that month.
From there it does the math for you: cost per lead, cost per customer, conversion rate, and return on spend, broken out channel by channel. Sample data is already in there, so you can see how it works before you swap in your own.
2. How it helps your business
"We spend about $2,000 a month on ads" is a number you can't act on. "Google costs $18 a lead and converts at 30%, Facebook costs $60 and converts at 5%" is a decision.
That's the shift this gives you. You can see the channel quietly losing money, the one actually carrying you, and the cheap, steady performer you'd overlooked. It's the difference between growth that compounds and spend that leaks, and it tells you exactly where the next dollar should go.
3. What the outcome signifies
After one honest month, you'll have something most small businesses never see: a true, per-channel picture of what your marketing costs and what it returns. That tells you where to cut, where to double down, and what a customer is really worth to you.
The catch is that one month is a snapshot. The value comes from watching those numbers move and adjusting every month, shifting budget toward what works. That ongoing loop of data, decision, and action is exactly what Amp'd Local turns into a monthly plan built from your real numbers.
